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ADVERTISEMENT INDUSTRY

Advertising industry is a rapidly growing industry and determines to a considerable extent the GDP or the gross domestic product of any country. The advertising industry besides functioning as an intermediate between the manufacturers and the customers plays an important role in the economy of the country.


2019 is a very crucial year in the development of the advertising materials industry. 

First, from the external macro environment, new policies and regulations affecting the development of the industry have been introduced. Transforming the mode of economic growth, strict energy conservation and emission reduction have had a profound impact on the development of the advertising materials industry. 

In addition, there are factors such as inflation, currency appreciation, and rising human resource costs. From the inside of the enterprise, the competition in the various links of the industry chain, the upgrading of technological processes, the gradual shrinking of the export market, and the increasingly complex product sales market are all issues that corporate decision makers must face and urgently need to solve.


1565685616584799.pngAdvertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes,co-branding, content marketing and online advertising. While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick.


Already a very widely used form of information dissemination in both public and private areas, digital signage is growing even more prevalent, as it is a cheap alternative to the costly excesses of television commercials. It is primarily done through the installation of LED or plasma screens in public places, such as railway and subway stations, cafes, airports, retail stores, hotels, and many other similar locations.


1565683078813196.pngAdvertising products via indoor or outdoor advertisement is a common practice. Often, indoor and outdoor advertisement sells the advertising space according to the area occupied by the ad, its position of the building (Outside/Inside wall or glass, escalators/side or front walls), as well as the flow of people of the place. For instance, an advertisement in a relatively new and less flow of people will cost far less than an advertisement in a mature business circle that has a large flow of people. The price of print ads may also depend upon quality of the materials and the supplement in which they appear.


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Advertising makes use of several tools and techniques to attract the customers outdoors. The most commonexamples of outdoor advertising are billboards, light box, and also events and trade-shows organized by a company.However, it has to be short and sweet, in order to grab the attention of passersby. Light box not only provide an easy outlet for the company's products, but also make for an effective advertising tool to promote the company's products. Billboard advertising is very popular. Mobile billboards are a newer form of this old advertising technique, where a large display screen or billboard is attached to the back of a van or a flatbed truck, and taken to different locations within a city or neighborhood.


Although the audience is getting smarter and smarter, and the modern-day consumer is getting immune to the exaggerated claims made in a majority of ads, there exists a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Using celebrities for advertising involves signing
up celebrities for campaigns, which consist of all sorts of advertising including television or even print ads.





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